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Den Hoorn laid the foundation for the quality taste and standard Stella Artois is known for. The symbol of the Den Hoorn Brewery is proudly displayed in Stella Artois' cartouche to this day.

 

Sebastian Artois was admitted to the Leuven Brewer's Guild as a Brew Master in 1708, and only nine years later purchased the Den Hoors brewery. In memoriam, you can find his last name on the brewery and every bottle of Stella Artois around the world.

The Artois Brewery was so beloved internationally and locally, a special batch was created as a Christimas gift to the people of Leuven. That special batch was the first to oficcially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle.

So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle.

Den Hoorn laid the foundation for the quality taste and standard Stella Artois is known for. The symbol of the Den Hoorn Brewery is proudly displayed in Stella Artois' cartouche to this day.

 

Sebastian Artois was admitted to the Leuven Brewer's Guild as a Brew Master in 1708, and only nine years later purchased the Den Hoors brewery. In memoriam, you can find his last name on the brewery and every bottle of Stella Artois around the world.

The Artois Brewery was so beloved internationally and locally, a special batch was created as a Christimas gift to the people of Leuven. That special batch was the first to oficcially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle.

So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle.

THE RITUAL


Dressed to the Nines


With over 600 years of brewing expertise in every chalice, Stella Artois deserves to be poured perfectly. Our nine-step pouring ritual is a beautiful dance between the Chalice and the Draught Master, to deliver exquisite flavor with a tempting allure.

The ritual

Before being poured, we always recommend it has been chilled to between 3-5°C and of course you should savour Stella Artois in its unique Chalice, the curves of which are designed to enhance the tempting taste and aroma. Take a sip. A malty middle and crisp finish should reveal the full, pleasantly bitter flavour that Stella Artois is known for and what makes it an in ideal accompaniment for a variety of cuisines from around the world.

THE RITUAL


Dressed to the Nines

With over 600 years of brewing expertise in every chalice, Stella Artois deserves to be poured perfectly. Our nine-step pouring ritual is a beautiful dance between the Chalice and the Draught Master, to deliver exquisite flavor with a tempting allure.

The ritual

Nous recommandons toujours de refroidir la Stella Artois entre 3 et 5 °C avant de la verser, et bien sûr de la servir dans son verre unique, dont les courbes sont conçues pour rehausser son goût et son arôme alléchants. Prenez une gorgée. Un goût de malt et une finale vive dévoileront la saveur agréablement amère qui fait la renommée de la Stella Artois et qui en fait l’accompagnement idéal pour une variété de mets de partout dans le monde.

Brewing expansion

With respect for its over 600-year brewing legacy and it increasingly becoming a favourite around the world. Stella Artois is carefully expanding where it is brewed globally, and we are extremely proud that Canada has been chosen as one of those countries.

 

Working alongside experienced Stella Artois brewers, our skilled Canadian brewmasters will use the same brewing process that has been used to brew Stella Artois for years, ensuring that Stella Artois quality and Belgian roots remain present in every bottle. They'll continue the tradition of using only the finest natural ingredients: water, barley malt, hops, and Stella Artois' unique yeast strain — a much-cherished secret that has been kept throughout the years. And experienced taste panels will ensure that Stella Artois' signature taste will remain as satisfying as always.

 

The brewing expansion will include a significant capital investment to outfit our breweries to brew Stella Artois according to its traditional brewing process and to same high standard Canadians have come to expect. An additional benefit from new efficiencies will be the reduction of our carbon footprint, which contributes to global warming.

 

Served in its green glass bottle or unique chalice. Stella Artois is specially brewed as an authentic Belgian lager beer, with a floral hop aroma, well-balanced fruity malty sweetness, crisp hop bitterness and a soft dry finish. Now, more Canadians than ever will be able to experience Stella's tempting allure and exquisite flavour.

Brewing expansion

With respect for its over 600-year brewing legacy and it increasingly becoming a favourite around the world. Stella Artois is carefully expanding where it is brewed globally, and we are extremely proud that Canada has been chosen as one of those countries.

 

Working alongside experienced Stella Artois brewers, our skilled Canadian brewmasters will use the same brewing process that has been used to brew Stella Artois for years, ensuring that Stella Artois quality and Belgian roots remain present in every bottle. They'll continue the tradition of using only the finest natural ingredients: water, barley malt, hops, and Stella Artois' unique yeast strain — a much-cherished secret that has been kept throughout the years. And experienced taste panels will ensure that Stella Artois' signature taste will remain as satisfying as always.

 

The brewing expansion will include a significant capital investment to outfit our breweries to brew Stella Artois according to its traditional brewing process and to same high standard Canadians have come to expect. An additional benefit from new efficiencies will be the reduction of our carbon footprint, which contributes to global warming.

 

Served in its green glass bottle or unique chalice. Stella Artois is specially brewed as an authentic Belgian lager beer, with a floral hop aroma, well-balanced fruity malty sweetness, crisp hop bitterness and a soft dry finish. Now, more Canadians than ever will be able to experience Stella's tempting allure and exquisite flavour.